Beer label design for Bellwoods Brewery, located in Toronto. The special edition, Lone Panther beer can and merchandise is meant for anyone feeling courageous and light spirited. The fun illustrative style of the company’s brand was brought to life by the textures and simplicity of these designs. It is meant to be an empowering design that sits alongside it's fellow labels; The Jelly King, Witchshark, Wizard Wold, Cat Lady, Monogamy, Hellwoods and more.
Illustration | Packaging
Kava Cafe & Bistro is a European style cafe, which covers a range of alcoholic and caffeinated beverages with a 24/7 brunch menu. The warm colours used across the brand represent the hues of the hot beverages served and the geometric forms in the type emphasize a contemporary aesthetic. The intended audience consists of people aged 20-50 who enjoy a modern and playful location where they can socialize and feel comfortable.
Visual Identity Print/Web | Packaging
Toronto based brewery that celebrates escapism by focusing on the reconnection one has with the outdoors after a long week of office work. These four beers supply a refined drink-ability and rich outdoor flavours. They also reflect trails in Ontario with hand-drawn stippled illustrations to ensure a raw and natural aesthetic. As the trail increases in difficulty the percentage of beer strengthens with colour and taste. The target audience, aged 19-35, are hard working “nobleman and noblewoman” living in the Toronto area who are dedicated and most of all… determined. These individuals are in need to break loose and hit the lowlands where they dream of getting lost in scenery.
Visual Identity Print/Web | Illustration | Packaging
BEYOND : Discover The World’s Backyard, magazine focuses on the sophisticated aesthetic of the modern day traveler through layout and photography. This newly established magazine covers a wide range of hiking tips, how to’s, general knowledge, gear information and hiking destinations. This issue is: Northern Ontario Road-Tripping; Wawa, Muskoka, Thunder Bay, Sudbury and Elliot Lake.
This magazine is geared towards 20-40 year olds who aspire to be great hikers, campers and road-trippers. This audience is looking to understand the outdoors more and to collect a piece of art for it’s photography and simple layout.
Logo Design | Editorial | Photography
Collaborated with a small team to design a set of marketing materials in a 24 hour design event, hosted through RGD Canada and m5 Marketing Communications. Designs made for an independent, not-for-profit, community based agency in Halifax; Family Services Association. They were in need of marketing materials to bring more attention to their hoarding programs and services.
These designs are based on a light approach to such a heavy topic. By using an abstract graphic element as the focal point, we were able to represent hoarding as it’s physical form yet in a welcoming manor. The bright contrasting colours show that there’s a path for recovery, which Family Services Association welcomes you to.
Illustration | Print
An assortment of quirky flat illustrations for my online shop, as well as a few extra textured goodies that show my personality through colour and digital brush strokes.
Festive Season at The Westin Nova Scotian Halifax is a time where family and friends can gather for an evening filled of elegance and quality cuisine. For 2018, a clean and balanced brochure was needed to be displayed internally.
Alongside the brochure, process photos of the Sou-chef prepping the meals were also provided for marketing purposes.
Print | Photography
Article spreads and covers for Manufacturing in Focus magazine, published through Focus Media Group, Halifax NS. Designs based off businesses across North America that are featured within the magazine. Each design playing with the usage of space and typography to best reflect the companies brand and services.
Editorial | Production
Experimental book design written on an Erika Typewriter, describing events and feelings that help individuals to grow. Speaking towards twenty year olds and others whom understand what it’s like to feel overwhelmed and inspired by this time of your life.
Book Design | Writing | Photography
Refuel Television aims to refuel the younger generations with current news; between politics, greater world issues, war and new/interesting subjects that inspire this generation to get out and get involved. The audience is roughly around 17-27 years old and looking for something that’s raw.
The hand drawn logo, uses multiple different strokes which indicate someone quickly sketching out a thought or doodle. This is not a clean and sophisticated design because the station has a grungy aesthetic for the intended target audience. By adding reignite (reignite the fire in youths' heart), renew (restart a new way of thinking) and regen (regenerate the minds of youth to get them inspired), it shows how the logo is versatile. The up next animation/video is filmed live to supply the raw and in the moment style and to influence a "get off your laptop/social media" message to the audience.
(Footage from Viceland; Abandoned Ghost Mall and Columbia: The Women of FARC - WOMAN)
Logo Design | Animation
Collaborative project: Northern Butchers Block, an exotic Canadian game butchery based in Northern Ontario. The company’s main focus is supporting the community and humanely slaughtering their wild game.
Visual Identity Print/Web | Packaging | Catalogue Design
Paired caffeinated drink recipes with poetry from R.M. Drake, Rupi Kaur, Tyler Knott Gregson that best fit the aroma of the coffee. This book is meant for the modern cafe lounger who loves spending long days at home enjoying caffeinated drinks. With the combination of black and white with a soft pink it brings a much desired vintage feel for the readers.
Photography | Book Design
Album artwork for Halifax local band, Designosaur. Focused on experimental and layered digital art, which is representative of the waves and intensities of their melodies.
This re-design for PC focuses on the taste and fun experience that the customers are solely searching for in an isle of plain and ordinary snacks. The audience, ages 18-25, are looking for a little more fun in their every day lives. These three new looks are still highlighting their main features (photography, typography and the window), while also focusing more on the features that get left behind; personality and character.