Toronto based brewery that celebrates escapism by focusing on the reconnection one has with the outdoors after a long week of office work. These four beers supply a refined drink-ability and rich outdoor flavours. They also reflect trails in Ontario with hand-drawn stippled illustrations to ensure a raw and natural aesthetic. As the trail increases in difficulty the percentage of beer strengthens with colour and taste. The target audience, aged 19-35, are hard working “nobleman and noblewoman” living in the Toronto area who are dedicated and most of all… determined. These individuals are in need to break loose and hit the lowlands where they dream of getting lost in scenery.
Visual Identity Print/Web | Illustration | Packaging