Refuel Television aims to refuel the younger generations with current news; between politics, greater world issues, war and new/interesting subjects that inspire this generation to get out and get involved. The audience is roughly around 17-27 years old and looking for something that’s raw.
The hand drawn logo, uses multiple different strokes which indicate someone quickly sketching out a thought or doodle. This is not a clean and sophisticated design because the station has a grungy aesthetic for the intended target audience. By adding reignite (reignite the fire in youths' heart), renew (restart a new way of thinking) and regen (regenerate the minds of youth to get them inspired), it shows how the logo is versatile. The up next animation/video is filmed live to supply the raw and in the moment style and to influence a "get off your laptop/social media" message to the audience.
(Footage from Viceland; Abandoned Ghost Mall and Columbia: The Women of FARC - WOMAN)
Logo Design | Animation